FOR IMMEDIATE RELEASE Date:
December 28th, 2010
Travis County Underage Drinking Prevention Program
Trooper Robbie Barrera
Texas Highway Patrol
CELEBRATE NEW YEARS EVE RESPONSIBLY WITH
Austin, Texas –It’s that time of year again…time
for holiday cheer…parties with family and friends…toasts to
the New Year. Before you raise a glass in celebration this holiday season,
soberRide encourages you to choose a designated driver.
soberRide will operate during the hours of 11:00 p.m. to 3:00 a.m. on Friday,
December 31st, 2010 as a way to keep Central Texas safe from impaired drivers
during this traditionally high-risk, holiday period. To area residents,
age 21 and older who will be celebrating with alcohol, soberRide suggests
that you plan ahead and have a designated driver before going out. If you
find yourself needing a ride home you may call soberRide at (512) 657-2999
and receive a free cab ride home (up to a $30 fare). Calls must originate
in Travis or Williamson counties.
You can find out the hours and dates of operation, history, sponsors, and
make tax-deductible donations to the free cab ride home program by logging
on to www.austinsoberride.com.
Budweiser – Brown Distributing, Co. is soberRide’s presenting
sponsor and coalition members include: Austin Police Department, Texas Alcoholic
Beverage Commission, Travis County Sheriff’s Office, Travis County
Underage Drinking Prevention Program, Texas Department of Public Safety,
Yellow Cab and AT&T Wireless.
Since its launch in 2002, Austin soberRide has given out more than 2,400
FREE cab rides home to would be drunk drivers during designated holidays.