FOR IMMEDIATE RELEASE Date: December 28th, 2010

CONTACT:
Gloria Souhami
Travis County Underage Drinking Prevention Program

Trooper Robbie Barrera
Texas Highway Patrol

CELEBRATE NEW YEARS EVE RESPONSIBLY WITH SOBERRIDE

Austin, Texas –It’s that time of year again…time for holiday cheer…parties with family and friends…toasts to the New Year. Before you raise a glass in celebration this holiday season, soberRide encourages you to choose a designated driver.
soberRide will operate during the hours of 11:00 p.m. to 3:00 a.m. on Friday, December 31st, 2010 as a way to keep Central Texas safe from impaired drivers during this traditionally high-risk, holiday period. To area residents, age 21 and older who will be celebrating with alcohol, soberRide suggests that you plan ahead and have a designated driver before going out. If you find yourself needing a ride home you may call soberRide at (512) 657-2999 and receive a free cab ride home (up to a $30 fare). Calls must originate in Travis or Williamson counties.
You can find out the hours and dates of operation, history, sponsors, and make tax-deductible donations to the free cab ride home program by logging on to www.austinsoberride.com.
Budweiser – Brown Distributing, Co. is soberRide’s presenting sponsor and coalition members include: Austin Police Department, Texas Alcoholic Beverage Commission, Travis County Sheriff’s Office, Travis County Underage Drinking Prevention Program, Texas Department of Public Safety, Yellow Cab and AT&T Wireless.
Since its launch in 2002, Austin soberRide has given out more than 2,400 FREE cab rides home to would be drunk drivers during designated holidays.