FOR IMMEDIATE RELEASE Date: February 1st, 2010
CONTACT:
Gloria Souhami
Travis County Underage Drinking Prevention Program
(512) 699-7394
Trooper Robbie Barrera
Texas Highway Patrol
(512)466-6610
CELEBRATE THE BIG GAME RESPONSIBLY WITH SOBERRIDE
Austin, Texas –It’s that time of year again
when football fans across the country tune in to cheer on their favored
team. To ensure your Super Sunday celebration is truly perfect, soberRide™
encourages Austinites to make a designated driver part of the plans.
soberRide will operate during the hours of 7:00 p.m. to midnight on Sunday,
February 7th, 2010 as a way to keep Central Texas safe from impaired drivers
during this traditionally high-risk period. soberRide suggests to always
plan ahead and have a designated driver in place before going out. If you
find yourself needing a ride home you may call soberRide at 512-657-2999
and receive a free cab ride home (up to a $30 fare). Participants must be
21 or older.
You can find out the hours and dates of operation, history, sponsors, and
make tax-deductible donations to the free cab ride home program by logging
on to www.austinsoberride.com
Budweiser – Brown Distributing, Co. is soberRide's presenting sponsor
and coalition members include: Austin Police Department, Texas Alcoholic
Beverage Commission, Travis County Sheriff’s Office, Travis County
Underage Drinking Prevention Program, Texas Department of Public Safety,
Yellow Cab and AT&T Wireless.
Since its launch in 2002, Austin soberRide has given out more than 2,400
FREE cab rides home to would be drunk drivers during designated holidays.
FOR IMMEDIATE RELEASE Date: December 21st, 2009
CONTACT:
Gloria Souhami
(512) 845-4229
CELEBRATE NEW YEARS EVE RESPONSIBLY WITH SOBERRIDE
Austin, Texas –It’s that time of year again…time
for holiday cheer…parties with family and friends…toasts to
the New Year. Before you raise a glass in celebration this holiday season,
soberRide encourages you to choose a designated driver.
soberRide will operate during the hours of 11:00 p.m. to 3:00 a.m. on Friday,
December 31st, 2009 as a way to keep Central Texas safe from impaired drivers
during this traditionally high-risk, holiday period. To area residents,
age 21 and older who will be celebrating with alcohol, soberRide suggests
that you plan ahead and have a designated driver before going out. If you
find yourself needing a ride home you may call soberRide at (512) 657-2999
and receive a free cab ride home (up to a $30 fare).
You can find out the hours and dates of operation, history, sponsors, and
make tax-deductible donations to the free cab ride home program by logging
on to www.austinsoberride.com
Budweiser – Brown Distributing, Co. is soberRide’s presenting
sponsor and coalition members include: Austin Police Department, Texas Alcoholic
Beverage Commission, Travis County Sheriff’s Office, Travis County
Underage Drinking Prevention Program, Texas Department of Public Safety,
Yellow Cab and AT&T Wireless.
Since its launch in 2002, Austin soberRide has given out more than 2,400
FREE cab rides home to would be drunk drivers during designated holidays.
FOR IMMEDIATE RELEASE Date: June 24th, 2009
CONTACT:
Robbie Barrera
Gloria Souhami
CELEBRATE FREEDOM RESPONSIBLY DURING FOURTH OF JULY FESTIVITIES
Austin, Texas – As Austinites sport the red, white,
and blue for Fourth of July celebrations, soberRide reminds them to demonstrate
true American spirit by being a designated driver.
soberRide will operate during the hours of 11:00 p.m. to 3:00 a.m. on Friday,
July 3rd, and Saturday, July 4th, 2009, as a way to keep Central Texas safe
from impaired drivers during this traditionally high-risk, holiday period.
soberRide suggests that area residents, age 21 and older who will be celebrating
with alcohol, plan ahead and have a designated driver before going out.
If you find yourself needing a ride home you may call soberRide at 657-2999
and receive a free cab ride home (up to a $30 fare).
You can find out the hours and dates of operation, history, sponsors, and
make tax-deductible donations to the free cab ride home program by logging
on to www.austinsoberride.com.
Budweiser – Brown Distributing, Co. is soberRide’s presenting
sponsor and coalition members include: Austin Police Department, Texas Alcoholic
Beverage Commission, Travis County Sheriff’s Office, Travis County
Underage Drinking Prevention Program, Texas Department of Public Safety,
Yellow Cab and AT&T Wireless.
Since its launch in 2002, Austin soberRide has given out more than 2,300
FREE cab rides home to would be drunk drivers during designated holidays.
FOR IMMEDIATE RELEASE: January 26th, 2009
CONTACT:
Jim Riley
Robbie Barrera
BILINGUAL CONTACT:
Alonzo “Al” Reyes
CELEBRATE THE BIG GAME ON SUNDAY WITH SOBERRIDE
Austin, Texas – Football, food, and drinks- they
are all part of a great party. To ensure your Super Sunday celebration is
truly perfect, soberRide encourages Austinites to make a designated driver
part of the plans.
soberRide will operate during the hours of 7:00 p.m. to midnight on Sunday,
February 1, 2009 as a way to keep Central Texas safe from impaired drivers
during this traditionally high-risk, holiday period. Area residents, age
21 and older who will be celebrating with alcohol, soberRide suggests that
you plan ahead and have a designated driver before going out. If you find
yourself needing a ride home you may call soberRide at 657-2999 and receive
a free cab ride home (up to a $30 fare).
You can find out the hours and dates of operation, history, sponsors, and
make tax-deductible donations to the free cab ride home program by logging
on to www.austinsoberride.com
Budweiser – Brown Distributing, Co. is soberRide’s presenting
sponsor and coalition members include: Austin Police Department, Texas Alcoholic
Beverage Commission, Travis County Sheriff’s Office, Travis County
Underage Drinking Prevention Program, Texas Department of Public Safety,
Yellow Cab and AT&T Wireless.
Since its launch in 2002, Austin soberRide has given out more than 2,300
FREE cab rides home to would be drunk drivers during designated holidays.
FOR IMMEDIATE RELEASE: APRIL 29, 2008
CONTACTS: Chris Colemon
Alonzo "Al" Reyes
Lieutenant Constable Pct. 3
512-854-2104 (office)
soberRideTM Program Offered during Cinco de Mayo Holiday to Deter Drunk Driving
Austin, TX -- Continuing in their campaign to reduce the tragic consequences
of drunk driving, the Austin soberRide coalition will be offering free cab
rides during the Cinco de Mayo holiday.
The soberRideä program will operate from 9:00 pm to 3:00 a.m. beginning
Saturday, May 3 and running through Monday, May 5, 2008, as a way to keep
citizens safe from impaired drivers during this traditionally high-risk
holiday period. During this time period, area residents age 21 and older
celebrating with alcohol may call soberRideä at 657-2999 and receive
a free cab ride home (up to a $30 fare).
Since the launch of the Austin soberRide coalition, more than 2200 FREE
cab rides home were provided to would-be drunk drivers during designated
holidays.
“I urge anyone celebrating the Cinco de Mayo holiday to first stay
safe and if you choose to consume alcohol to do so responsibly,” said
Captain Robert Saenz of the Texas Alcoholic Beverage Commission. “If
you can’t do this, then don’t get behind the wheel and drive,
call soberRide.”
“Not only are we encouraging citizens to think twice about getting
in their vehicles if they’ve had too much to drink, we’re urging
all the establishments serving alcohol to look to soberRide as a resource
for them as well,” Captain Saenz said.
More information on the program is available at www.austinsoberride.com
. The Cinco de Mayo soberRideä program is possible through the financial
support and sponsorship of Brown Distributing Company/Budweiser. Yellow
Cab is also aiding the soberRideä effort by generously discounting
each soberRide cab ride provided.
Other partners in Austin soberRideä include Austin Police Department,
Texas Alcoholic Beverage Commission, Travis County Sheriff’s Office,
Texas Department of Public Safety, Travis County Attorney’s Underage
Drinking Prevention Program, Travis County Constable’s Office, Precinct
Three, and AT&T Wireless.
CONTACT:
Diann Hodges
512-478-9353 (office)
CELEBRATE THE BIG GAME ON
SUNDAY WITH SOBERRIDE
Budweiser Sponsors Ongoing Effort
to Deter Drunk Driving in Austin
AUSTIN, TX – As football fans across the country tune in to cheer on their favored team at a private party or local sports bar this Sunday, it’s important to make responsible celebrations a part of your winning game plan.
The soberRideä program will operate during the hours
of 7:00 pm to 12:00 a.m. on Sunday, February 3rd, as a way to keep Austinites
safe from impaired drivers. During these hours of operation, area residents
age 21 and older celebrating with alcohol may call soberRideä at 657-2999
and receive a free cab ride home (up to a $30 fare.)
Since the launch of the Austin soberRide coalition, more than 2200 FREE
cab rides home have been provided to would be drunk drivers during designated
holidays.
“We want people to remember that responsibility matters,” said
Diann Hodges, Alcohol Awareness Director for Brown Distributing/Budweiser
and President of soberRideä. “That’s why we ask football
fans to plan ahead before their celebrations and use a designated driver,
or call soberRideä if you have had too much to drink.”
There is another reason to consider using soberRide however. “The
Austin Police Department and the Texas Alcoholic Beverage Commission will
be out in force, looking for people who have had too much to drink,”
said TABC Lt. Jimmy Zuehlke. “It’s in your best interest to
take the free ride home offered by soberRide, than the expensive ride in
the back of a patrol car.”
The Super bowl soberRideä program is possible through the financial
support and sponsorship of Brown Distributing/Budweiser. Other Austin soberRideä
partners include American Yellow Checker Cab, AT&T Wireless, Austin
Police Department, Texas Alcoholic Beverage Commission (TABC), Travis County
Sheriff’s Office, Travis County Underage Drinking Prevention Program
and the Texas Dept. of Public Safety.
CONTACT:
Diann Hodges
512-583-6729 (office)
SOBERRIDE LAUNCHES WEBSITE, ANNOUNCES PLANS FOR NEW YEAR’S EVE 2007
Austin, Texas – Celebrating its fifth year in operation, SoberRideä is launching a website, just in time for the New Year’s holiday. At www.austinsoberride.com Austinites can find out the hours and dates of operation, history, sponsors, and soon, will be able to make tax-deductible donations to the free cab ride home program.
SoberRideä will operate during the hours of 11:00 p.m. to 3:00 a.m. on Monday, December 31, 2007 as a way to keep Central Texas safe from impaired drivers during this traditionally high-risk, holiday period. Area residents, age 21 and older celebrating with alcohol, may call soberRideä at 657-2999 and receive a free cab ride home (up to a $30 fare.)
Traditionally, more than 50,000 people head downtown to ring in the New Year. TABC’s Captain Robert Saenz says the Texas Alcoholic Beverage Commission will have extra agents out looking for those who are a danger to themselves or to others. “That’s why it is important to plan ahead this holiday, and either designate a driver or call soberRideä,” Saenz says.
Budweiser is soberRide’s presenting sponsor and coalition members include: Austin Police Department, TABC, Travis County Sheriff’s Office, Travis County Underage Drinking Prevention Program, Texas Department of Public Safety, Yellow Cab and AT&T Wireless.
Since it’s launch in 2002, Austin soberRideähas given out more than 2200 FREE cab rides home to would be drunk drivers during designated holidays.
Media Advisory: December 21,
2007
Metro/feature reporters; photographers:
Great Photo/Interview Opportunities
CONTACT:
Diann Hodges
512-583-6729 (office)
NEW ELEMENTS UNVEILED FOR UPCOMING NEW YEAR’S EVE PROGRAM
Media Conference to Announce Holiday Program
When: Friday, December 28, 2007 at 10 :00 a.m.
Where: Driskill Hotel, 604 Brazos Street
What: New Year’s Eve means ringing in the 2008 with
great parties and great friends. In an effort to make sure Revelers make
it home safely, soberRideTM is offering free cab rides to would-be drunk
drivers. During the news conference, Austin soberRide™ will announce
the hours of operation and a new website.
The New Year’s Eve soberRideTM program is possible through the financial
support and sponsorship of Budweiser. Other partners in Austin soberRideTM
include Austin Police Dept., Travis County Sheriff’s Office, Texas
Alcoholic Beverage Commission, American Yellow Cab Co., AT&T Wireless,
Texas Dept. of Public Safety and Travis County Underage Drinking Prevention
Program.
Why: To keep Austin residents safe from drunk drivers.
